VOTD: OK Go’s This Too Shall Pass music video

Some of you should/might remember the band OK Go music video Here It Goes Again where they performed their dance routine on a bunch of treadmills on a shoe-string budget.

Well, they’re back with another great video entitled This Too Shall Pass. If you’ve been playing on computers as long as I have you’ll probably remember TIM, or The Incredible Machine which was a game available on computers in the early 90’s.

… objective of the games is to create a series of Rube Goldberg devices: arrange a given collection of objects in a needlessly complex fashion so as to perform some simple task (for example, “put the ball into a box” or “light a candle”). Available objects ranged from simple ropes and pulleys to electrical generators, bowling balls, and even cats and mice, most of which had specific interactions with or reactions to other objects (for example, mice will run towards nearby cheese). – source Wikipedia

Well, the guys from OK Go decided this was going to be the theme of their latest music video. It looks like, after meticulous preparation and testing, they shot the whole video in a single take.

Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of “This Too Shall Pass” off of the album “Of the Blue Colour of the Sky”. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Synn Labs over the course of several months. – source YouTube

You can read up more about this group, see other videos and follow them on twitter via their official website.

[via Cherryflava]